Google Ads API Use Case for Christian Counseling Services

Christian Counseling Services is a counseling practice in Springfield, Missouri. We use Google Ads to help local individuals and families find counseling services and request appointments through ccstoday.com.

We are requesting Google Ads API access for a private, first-party internal reporting dashboard used only by Christian Counseling Services and its authorized support team. The dashboard is not a public advertising product, not a third-party agency tool, and not resold to outside customers.

The dashboard will use the Google Ads API for read-only reporting and attribution, including campaign performance summaries, click and cost reporting, conversion reporting, search term review, and website lead/call attribution.

The system will not use the Google Ads API to automatically change budgets, bids, ads, keywords, campaigns, or account settings. Any advertising changes will be reviewed and approved manually by authorized Christian Counseling Services staff before being made in Google Ads.

The purpose of this tool is to help Christian Counseling Services understand which advertising efforts lead to legitimate counseling inquiries and booked appointments, so our team can make better use of our advertising budget and serve local clients more effectively.